Glow-pop

Welcome to the GlowPop

GlowPop is our premier retail pop-up experience designed for beauty brands looking to sell, connect, and shine. Hosted in a boutique storefront in SoHo, this event blends direct-to-consumer shopping with influencer engagement, custom merch, and immersive brand activations. It’s the perfect platform to boost sales, showcase your products, and create lasting impressions with both everyday shoppers and trendsetters.

UPCOMING EVENTS

📍251 Elisabeth Street, New York City

🤝 August 1- 3

🤝 August 8-10

Free Matcha for the first guests

Free customized merch to 50 clients.

Members ONLY.

GlowGift is our signature promotional event focused entirely on gifting and giveaways. Designed for maximum exposure, this high-energy experience brings together influencers, content creators, and beauty lovers for a day of free samples, social media buzz, and real-time brand engagement. It’s the ultimate way to build awareness, generate content, and put your products directly in the hands of your ideal audience.

Collage of four images: the exterior storefront of a building with a white facade and large glass door, an empty interior space with white walls and large windows, a street view of the building with parked bicycles, and a crowd of people standing outside on a busy city street.
Collage of four images: first shows an empty white room with wooden floors, second shows a floral-patterned garden-like space with greenery and flowers, third shows a retail space with shelves of products and a mascot figure, fourth shows store front with purple and white striped awning, purple balloons, and a small table outside.

Be There. Be Seen.

Be Part of GlowPOP’s Pop-Up Experiences Across NYC.

Glow Pop

$Free

Shop. Snap. Slay.

Step inside our pop-up and shop the brands you love (and new ones you’re about to be obsessed with).

Discounts, Free samples, Insta moments, and serious glow-ups await

Glow Gift.

$Members Only

Glow Gift is Calling—Ready to Glow?

Free beauty. All brands. Endless glam.

Come grab luxury samples, snap iconic pics, and vibe with NYC’s beauty scene—all in one unforgettable pop-up.

No tickets. No stress. Just show up and glow.

Get to
know us

Welcome to GlowPop Events is New York City’s premier pop-up experience platform exclusively for the cosmetic and beauty industry. We connect brands directly with thousands of consumers daily through turnkey, high-traffic retail spaces in the city’s hottest locations.

Contact Us

Interested in visiting or working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!