GlowPOP: Where Beauty Brands Break Through
In today’s crowded beauty market, it’s not enough to be seen — you need to be remembered. That’s where GlowPOP comes in.
Created by the team behind More Beauty’s, GlowPOP isn’t your typical pop-up. It’s a curated, immersive retail experience designed to put beauty brands face-to-face with real consumers, content creators, and buyers — all in one of the most iconic neighborhoods in NYC. This August, GlowPOP returns to SoHo with a refreshed format, influencer engagement, exclusive merch, and serious foot traffic.
Whether you're launching a new line, looking to build brand awareness, or simply want a high-impact moment on the beauty calendar, GlowPOP offers the kind of exposure that digital ads can’t buy. We help you create a memorable brand presence that converts discovery into loyalty.
From signage to staffing, More Beauty’s supports each brand every step of the way. We’re not just offering you space, we’re building your spotlight.
Spots are limited and curated with intention. If you’re ready to connect with today’s beauty lovers in a real, tactile way, GlowPOP is your moment.
Want in?
Reach out to learn how your brand can be featured at our next event.
Let’s make magic in SoHo.
About More Beauty’s
More Beauty’s is a brand activation agency specializing in immersive experiences, curated pop-ups, and strategic exposure for beauty and wellness brands. From concept to execution, we help brands connect with real consumers, influencers, and industry leaders in high-impact environments designed to drive discovery and engagement.
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